Those Who Rarely Attend Alone: Tribal Sport Fans

David Hedlund, Rui Biscaia, Maria do Carmo Leal

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Sport fans rarely attend sporting events alone. While traditional consumer and sport fan behavior research frequently segmented fans based on demographic characteristics, recent advances in understanding how sport fans co-create and co-consume sporting events provides substantial evidence that sports fans should
be examined as tribal groups. In this chapter, seven dimensions of sport fan tribalism are proposed and tested (membership; geographic sense of community; social recognition; shared rivalry; and shared knowledge of symbols, rituals and traditions, and people) with samples from top-level American college football (Division I American football) and the top level of professional Portuguese soccer (Primeira Liga). The results provide reliability and validity evidence in support of the seven-dimension scale. In addition, the structural testing of the scale highlights differences between tribal fans and their teams (relative to other teams) in terms of five behavioral intentions and two commitment- related outcome
variables. The implications of labeling sports fans at tribal, the use of the seven-dimension scale and the structural results are all discussed.
Original languageEnglish
Title of host publicationExploring the rise of fandom in contemporary consumer culture
PublisherIGI Global
ISBN (Print)9781522532200
DOIs
Publication statusPublished - 2018

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fan
Sports
tribalism
social recognition
event
soccer
evidence
religious behavior
symbol
commitment
community

Cite this

Hedlund, D., Biscaia, R., & Leal, M. D. C. (2018). Those Who Rarely Attend Alone: Tribal Sport Fans. In Exploring the rise of fandom in contemporary consumer culture IGI Global. https://doi.org/10.4018/978-1-5225-3220-0.ch005

Those Who Rarely Attend Alone: Tribal Sport Fans. / Hedlund, David; Biscaia, Rui; Leal, Maria do Carmo.

Exploring the rise of fandom in contemporary consumer culture . IGI Global, 2018.

Research output: Chapter in Book/Report/Conference proceedingChapter

Hedlund, D, Biscaia, R & Leal, MDC 2018, Those Who Rarely Attend Alone: Tribal Sport Fans. in Exploring the rise of fandom in contemporary consumer culture . IGI Global. https://doi.org/10.4018/978-1-5225-3220-0.ch005
Hedlund D, Biscaia R, Leal MDC. Those Who Rarely Attend Alone: Tribal Sport Fans. In Exploring the rise of fandom in contemporary consumer culture . IGI Global. 2018 https://doi.org/10.4018/978-1-5225-3220-0.ch005
Hedlund, David ; Biscaia, Rui ; Leal, Maria do Carmo. / Those Who Rarely Attend Alone: Tribal Sport Fans. Exploring the rise of fandom in contemporary consumer culture . IGI Global, 2018.
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