Bibliographical noteThe full text is not available from the repository. Please note Dr Carrigan was working at the Open University at the time of publication.
This is an electronic version of an article published in the Journal of Marketing Management, 26 (5-6), pp. 395-412. The Journal of Marketing Management is available online at: http://www.tandfonline.com/doi/abs/10.1080/02672570903512494
- conscious consumers
- flexibility of consumption