They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets

Research output: Book/Report › Book › peer-review

Original language	English
Place of Publication	Edinburgh
Publisher	Napier University, School of Accounting & Economics
Number of pages	22
ISBN (Print)	9781873869857
Publication status	Published - 2008

Name	Research paper series
Publisher	Napier University Business School, School of Accounting, Economics and statistics
No.	RP037/2008

Cite this

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title = "They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets",

author = "Maktoba Omar and Michael Lewrick",

year = "2008",

language = "English",

isbn = "9781873869857",

series = " Research paper series",

publisher = "Napier University, School of Accounting & Economics",

number = "RP037/2008 ",

address = "United Kingdom",

}

TY - BOOK

T1 - They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets

AU - Omar, Maktoba

AU - Lewrick, Michael

PY - 2008

Y1 - 2008

M3 - Book

SN - 9781873869857

T3 - Research paper series

BT - They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets

PB - Napier University, School of Accounting & Economics

CY - Edinburgh

ER -