They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets

Maktoba Omar, Michael Lewrick

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationEdinburgh
PublisherNapier University, School of Accounting & Economics
Number of pages22
ISBN (Print)9781873869857
Publication statusPublished - 2008

Publication series

Name Research paper series
PublisherNapier University Business School, School of Accounting, Economics and statistics

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