They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets

Maktoba Omar Saad, Michael Lewrick

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationEdinburgh
PublisherNapier University, School of Accounting & Economics
Number of pages22
ISBN (Print)9781873869857
Publication statusPublished - 2008

Publication series

Name Research paper series
PublisherNapier University Business School, School of Accounting, Economics and statistics
No.RP037/2008

Cite this

Omar Saad, M., & Lewrick, M. (2008). They Went, They Saw and They Observed UK International Marketing Strategy Factors upon Entry Modes into Host Markets. ( Research paper series; No. RP037/2008 ). Edinburgh: Napier University, School of Accounting & Economics.