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`They don't want us to become them': Brand Local Integration and consumer ethnocentrism

  • Eva Kipnis
  • , K. Kubacki
  • , A.J. Broderick
  • , D. Siemieniako
  • , N.L. Pisarenko
    • Griffith University
    • University of Salford
    • Bialystok University of Technology
    • International Institute of Business

    Research output: Contribution to journal › Article › peer-review

    42   Link opens in a new tab Citations (Scopus)
    354 Downloads (Pure)

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