The Visual Categorization of Production Automotive Seats on Descriptors of Comfort

Tugra Erol; Cyriel Diels; James Shippen; Dale Richards

doi:10.3233/WOR-208007

The Visual Categorization of Production Automotive Seats on Descriptors of Comfort

Tugra Erol, Cyriel Diels, James Shippen, Dale Richards

Nottingham Trent University

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

69 Downloads (Pure)

Abstract

BACKGROUND: The role of appearance of automotive seats on perceived comfort and comfort expectancy has been acknowledged in previous research but it has not been investigated in depth. OBJECTIVE: To identify the effects of the appearance of production automotive seats, based on the hypothesis that visual design differentiations are affective in creating comfort expectations. The significance of the descriptors Sporty, Luxurious and Comfortable and the associated visual design attributes was of interest. METHOD: Images from 38 automotive production seats were used in an image-based card sorting app (qCard) with a total of 24 participants. Participants were asked to categorize the different seat designs varying from 1: least, to 9: most for all three descriptors.The resulting data was analyzed using hierarchical clustering analysis. RESULTS: The results indicated that the perceived Sporty, Luxurious and Comfortable were descriptor items that significantly differentiated seats with certain design attributes. It was found that for the Sporty perception the integrated headrest design and angular shapes were key. On the other hand, the Comfort perception was characterised by seating with a separate headrest and rounded seat back/cushion shapes. CONCLUSIONS: For seat design processes, the method enables a practical way to identify elements conveying Sporty, Comfortable and Luxurious perception.

Original language	English
Pages (from-to)	S69-S85
Number of pages	17
Journal	Work: A Journal of Prevention, Assessment and Rehabilitation
Volume	68
Issue number	s1
DOIs	https://doi.org/10.3233/WOR-208007
Publication status	Published - 8 Jan 2021

Bibliographical note

The final publication is available at IOS Press through
http://dx.doi.org/10.3233/WOR-208007
Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively
from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

Automotive
attribute mapping
comfort experience
seat
visual impression

ASJC Scopus subject areas

Rehabilitation
Public Health, Environmental and Occupational Health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.3233/WOR-208007

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Cite this

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abstract = "BACKGROUND: The role of appearance of automotive seats on perceived comfort and comfort expectancy has been acknowledged in previous research but it has not been investigated in depth. OBJECTIVE: To identify the effects of the appearance of production automotive seats, based on the hypothesis that visual design differentiations are affective in creating comfort expectations. The significance of the descriptors Sporty, Luxurious and Comfortable and the associated visual design attributes was of interest. METHOD: Images from 38 automotive production seats were used in an image-based card sorting app (qCard) with a total of 24 participants. Participants were asked to categorize the different seat designs varying from 1: least, to 9: most for all three descriptors.The resulting data was analyzed using hierarchical clustering analysis. RESULTS: The results indicated that the perceived Sporty, Luxurious and Comfortable were descriptor items that significantly differentiated seats with certain design attributes. It was found that for the Sporty perception the integrated headrest design and angular shapes were key. On the other hand, the Comfort perception was characterised by seating with a separate headrest and rounded seat back/cushion shapes. CONCLUSIONS: For seat design processes, the method enables a practical way to identify elements conveying Sporty, Comfortable and Luxurious perception.",

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N1 - The final publication is available at IOS Press through http://dx.doi.org/10.3233/WOR-208007 Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

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The Visual Categorization of Production Automotive Seats on Descriptors of Comfort

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

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