The Value Flame at the Base of the Pyramid: Opportunities to Source and Sell in Emerging Markets

Maktoba Omar, Robert L. Williams Jr.

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing - Transformational Marketing
    PublisherAcademy of Marketing
    Publication statusPublished - 6 Jul 2010
    EventAcademy of Marketing - Transformational Marketing - Coventry, United Kingdom
    Duration: 6 Jul 20108 Jul 2010
    Conference number: 43

    Conference

    ConferenceAcademy of Marketing - Transformational Marketing
    Country/TerritoryUnited Kingdom
    CityCoventry
    Period6/07/108/07/10

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