The Value Flame and the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Robert L. Williams, Ujvala Rajadhyasha, Maktoba Omar

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Fingerprint Dive into the research topics of 'The Value Flame and the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market'. Together they form a unique fingerprint.

Business & Economics