The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Justina Setkute; Simone Kurtzke

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Justina Setkute, Simone Kurtzke

Edinburgh Napier University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

The use digital marketing has grown significantly, therefore,
companies have been forced to adopt digital communications
as a part of their marketing practices with websites being
the main channel.

Original language	English
Title of host publication	When you tire of marketing you tire of life
Subtitle of host publication	52nd annual conference 2019: proceedings
Publisher	Academy of Marketing
Pages	37-38
Number of pages	2
ISBN (Print)	978-1-5272-4262-3
Publication status	Published - 2019
Event	Academy of Marketing Conference - Regent's University London, London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019 https://www.academyofmarketing.org/conference/conference-2019/

Conference

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	London
Period	2/07/19 → 4/07/19
Internet address	https://www.academyofmarketing.org/conference/conference-2019/

Keywords

digital marketing
websites
B2B marketing
SMEs marketing

Cite this

@inproceedings{83b65610854440058f3afa49d005960f,

title = "The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs",

abstract = "The use digital marketing has grown significantly, therefore,companies have been forced to adopt digital communicationsas a part of their marketing practices with websites beingthe main channel. ",

keywords = "digital marketing, websites, B2B marketing, SMEs marketing",

author = "Justina Setkute and Simone Kurtzke",

year = "2019",

language = "English",

isbn = "978-1-5272-4262-3",

pages = "37--38",

booktitle = "When you tire of marketing you tire of life",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference ; Conference date: 02-07-2019 Through 04-07-2019",

url = "https://www.academyofmarketing.org/conference/conference-2019/",

}

TY - GEN

T1 - The Use of Websites as a Digital Marketing Communication Channel

T2 - Academy of Marketing Conference

AU - Setkute, Justina

AU - Kurtzke, Simone

PY - 2019

Y1 - 2019

N2 - The use digital marketing has grown significantly, therefore,companies have been forced to adopt digital communicationsas a part of their marketing practices with websites beingthe main channel.

AB - The use digital marketing has grown significantly, therefore,companies have been forced to adopt digital communicationsas a part of their marketing practices with websites beingthe main channel.

KW - digital marketing

KW - websites

KW - B2B marketing

KW - SMEs marketing

UR - https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro

M3 - Conference proceeding

SN - 978-1-5272-4262-3

SP - 37

EP - 38

BT - When you tire of marketing you tire of life

PB - Academy of Marketing

Y2 - 2 July 2019 through 4 July 2019

ER -

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Abstract

Conference

Keywords

Other files and links

Fingerprint

Cite this