Abstract
The use digital marketing has grown significantly, therefore,
companies have been forced to adopt digital communications
as a part of their marketing practices with websites being
the main channel.
companies have been forced to adopt digital communications
as a part of their marketing practices with websites being
the main channel.
Original language | English |
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Title of host publication | When you tire of marketing you tire of life |
Subtitle of host publication | 52nd annual conference 2019: proceedings |
Publisher | Academy of Marketing |
Pages | 37-38 |
Number of pages | 2 |
ISBN (Print) | 978-1-5272-4262-3 |
Publication status | Published - 2019 |
Event | Academy of Marketing Conference - Regent's University London, London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019 https://www.academyofmarketing.org/conference/conference-2019/ |
Conference
Conference | Academy of Marketing Conference |
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Country/Territory | United Kingdom |
City | London |
Period | 2/07/19 → 4/07/19 |
Internet address |
Keywords
- digital marketing
- websites
- B2B marketing
- SMEs marketing