The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs

Justina Setkute, Simone Kurtzke

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

The use digital marketing has grown significantly, therefore,
companies have been forced to adopt digital communications
as a part of their marketing practices with websites being
the main channel.
Original languageEnglish
Title of host publicationWhen you tire of marketing you tire of life
Subtitle of host publication52nd annual conference 2019: proceedings
PublisherAcademy of Marketing
Pages37-38
Number of pages2
ISBN (Print)978-1-5272-4262-3
Publication statusPublished - 2019
EventAcademy of Marketing Conference - Regent's University London, London, United Kingdom
Duration: 2 Jul 20194 Jul 2019
https://www.academyofmarketing.org/conference/conference-2019/

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLondon
Period2/07/194/07/19
Internet address

Keywords

  • digital marketing
  • websites
  • B2B marketing
  • SMEs marketing

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  • Cite this

    Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In When you tire of marketing you tire of life: 52nd annual conference 2019: proceedings (pp. 37-38). Academy of Marketing.