| Original language | English |
|---|---|
| Publication status | Published - Apr 2009 |
Bibliographical note
Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimarães, Portugal.Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/
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