The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master’s students in Taiwan and in the UK.

    Research output: Contribution to conferencePaper

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    Original languageEnglish
    Publication statusPublished - Apr 2009

    Bibliographical note

    Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimarães, Portugal.
    Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

    Cite this

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    title = "The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master’s students in Taiwan and in the UK.",
    author = "Yang, {Hsiao-Pei (Sophie)} and J. Robson",
    note = "Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimar{\~a}es, Portugal. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/",
    year = "2009",
    month = "4",
    language = "English",

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    T1 - The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master’s students in Taiwan and in the UK.

    AU - Yang, Hsiao-Pei (Sophie)

    AU - Robson, J.

    N1 - Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimarães, Portugal. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

    PY - 2009/4

    Y1 - 2009/4

    M3 - Paper

    ER -