The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master’s students in Taiwan and in the UK.

Hsiao-Pei (Sophie) Yang; J. Robson

The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master’s students in Taiwan and in the UK.

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Original language	English
Publication status	Published - Apr 2009

Bibliographical note

Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimarães, Portugal.
Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/

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title = "The use of university-provided information in the HE decision-making process—the case of Taiwanese Business Master{\textquoteright}s students in Taiwan and in the UK.",

author = "Yang, {Hsiao-Pei (Sophie)} and J. Robson",

note = "Paper presented at the 4th International Conference on Higher Education Marketing (ICHEM), held April 2009, Guimar{\~a}es, Portugal. Conference organised by the Academy of marketing, marketing of higher education SIG - see http://www.academyofmarketing.org/marketing-of-higher-education-sig/",

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