The use of discussion boards in Taiwanese student Higher Education decision-making process

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - Jul 2009

Paper presented at AM2009 - the Academy of Marketing conference, held July 2009, Leeds, UK.

Keywords

@conference{06a4aa4eec6b467c8375d32e399d5e70,

title = "The use of discussion boards in Taiwanese student Higher Education decision-making process",

keywords = "online, word-of-mouth, higher education, marketing",

author = "Yang, \{Hsiao-Pei (Sophie)\} and J. Robson",

note = "Paper presented at AM2009 - the Academy of Marketing conference, held July 2009, Leeds, UK.",

year = "2009",

month = jul,

language = "English",

}