The use of discussion boards in Taiwanese student Higher Education decision-making process

    Research output: Contribution to conferencePaper

    9 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - Jul 2009

    Bibliographical note

    Paper presented at AM2009 - the Academy of Marketing conference, held July 2009, Leeds, UK.

    Keywords

    • online
    • word-of-mouth
    • higher education
    • marketing

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