The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Marketing the brave
Subtitle of host publication	51st annual conference 2018 : proceedings
Publisher	Academy of Marketing
Edition	1
ISBN (Electronic)	978-1-908063-43-4
ISBN (Print)	978-1-908063-43-4
Publication status	Published - 2 Jul 2018
Event	Academy of Marketing Conference 2018: Marketing the Brave - University of Stirling, Sterling, United Kingdom Duration: 2 Jul 2018 → 5 Jul 2018 Conference number: 51 https://www.academyofmarketing.org/conference/conference-history/conference-2018/

Conference	Academy of Marketing Conference 2018
Abbreviated title	AM2018
Country/Territory	United Kingdom
City	Sterling
Period	2/07/18 → 5/07/18
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2018/

Cite this

@inproceedings{797e28bd799847a2935bec6c7b52753c,

title = "The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs",

author = "Justina Setkute",

year = "2018",

month = jul,

day = "2",

language = "English",

isbn = "978-1-908063-43-4",

booktitle = "Marketing the brave",

publisher = "Academy of Marketing",

address = "United Kingdom",

edition = "1",

note = "Academy of Marketing Conference 2018 : Marketing the Brave, AM2018 ; Conference date: 02-07-2018 Through 05-07-2018",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2018/",

}

TY - GEN

T1 - The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs

AU - Setkute, Justina

N1 - Conference code: 51

PY - 2018/7/2

Y1 - 2018/7/2

M3 - Conference proceeding

SN - 978-1-908063-43-4

BT - Marketing the brave

PB - Academy of Marketing

T2 - Academy of Marketing Conference 2018

Y2 - 2 July 2018 through 5 July 2018

ER -