The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationMarketing the brave
Subtitle of host publication51st annual conference 2018 : proceedings
PublisherAcademy of Marketing
Edition1
ISBN (Electronic)978-1-908063-43-4
ISBN (Print)978-1-908063-43-4
Publication statusPublished - 2 Jul 2018
EventAcademy of Marketing Conference 2018: Marketing the Brave - University of Stirling, Sterling, United Kingdom
Duration: 2 Jul 20185 Jul 2018
Conference number: 51
https://www.academyofmarketing.org/conference/conference-history/conference-2018/

Conference

ConferenceAcademy of Marketing Conference 2018
Abbreviated titleAM2018
CountryUnited Kingdom
CitySterling
Period2/07/185/07/18
Internet address

Cite this

Setkute, J. (2018). The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs. In Marketing the brave: 51st annual conference 2018 : proceedings (1 ed.). Academy of Marketing.