The Use of Digital Marketing Communication Channels: A Longitudinal Observation of Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationMarketing the brave
Subtitle of host publication51st annual conference 2018 : proceedings
PublisherAcademy of Marketing
ISBN (Electronic)978-1-908063-43-4
ISBN (Print)978-1-908063-43-4
Publication statusPublished - 2 Jul 2018
EventAcademy of Marketing Conference 2018: Marketing the Brave - University of Stirling, Sterling, United Kingdom
Duration: 2 Jul 20185 Jul 2018
Conference number: 51


ConferenceAcademy of Marketing Conference 2018
Abbreviated titleAM2018
Country/TerritoryUnited Kingdom
Internet address

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