The Rootes Group: From Growth to takeover

Jason Begley, Thomas Donnelly, Clive Collis

Research output: Contribution to journalArticle

Abstract

This article focuses on how a disparate group of firms was put together by the Rootes brothers in the late 1920s and early 1930s through a series of takeovers and mergers, catapulting the brothers from being simply car dealers to becoming major manufacturers in less than a decade. The article considers the wartime and post-war experiences of the firm, before proceeding to examine why, within a relatively short time, the firm, despite further merger activity, declined in terms of product development, investment and profitability, and was saved from extinction only by being taken over by the American firm, Chrysler.

Original languageEnglish
Pages (from-to)(In-press)
Number of pages25
JournalBusiness History
Volume(In-press)
Early online date23 Aug 2019
DOIs
Publication statusE-pub ahead of print - 23 Aug 2019

Keywords

  • Automotive industry
  • FDI
  • economic decline
  • growth
  • markets
  • mergers

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting (miscellaneous)
  • History

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