The Rootes Group: From Growth to takeover

Jason Begley, Thomas Donnelly, Clive Collis

Research output: Contribution to journalArticle

Abstract

This paper focusses on how a disparate group of firms was put together by the Rootes brothers in the late 1920s and early 1930s through a series of take-overs and mergers, catapulting the brothers from being simply car dealers to becoming major manufacturers in less than a decade. The paper considers the wartime and post-war experiences of the firm, before proceeding to examine why, within a relatively short time, the firm, despite further merger activity, declined in terms of product development, investment and profitability, and was saved from extinction only by being taken over by the American firm, Chrysler.
Original languageEnglish
Pages (from-to)(In-press)
Number of pages25
JournalBusiness History
Volume(In-press)
Publication statusAccepted/In press - 22 Feb 2019

Fingerprint

Mergers
Brothers
Dealers
Profitability
Car
Product Development
Extinction
Wartime
Proceedings
1920s
Chrysler
1930s
Product development

Keywords

  • automotive industry
  • Foreign Direct Investment
  • economic growth

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Begley, J., Donnelly, T., & Collis, C. (Accepted/In press). The Rootes Group: From Growth to takeover. Business History, (In-press), (In-press).

The Rootes Group : From Growth to takeover. / Begley, Jason; Donnelly, Thomas; Collis, Clive.

In: Business History, Vol. (In-press), 22.02.2019, p. (In-press).

Research output: Contribution to journalArticle

Begley, J, Donnelly, T & Collis, C 2019, 'The Rootes Group: From Growth to takeover' Business History, vol. (In-press), pp. (In-press).
Begley J, Donnelly T, Collis C. The Rootes Group: From Growth to takeover. Business History. 2019 Feb 22;(In-press):(In-press).
Begley, Jason ; Donnelly, Thomas ; Collis, Clive. / The Rootes Group : From Growth to takeover. In: Business History. 2019 ; Vol. (In-press). pp. (In-press).
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