The role of social media in the collaboration, interaction, co-creation and co-delivery of a social venture in an uncertain conflict environment

Cherry Cheung, Caleb Kwong, Charan Bhattarai

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    Abstract

    This research case study examines the creation and development of a bottom-up social entrepreneurial venture (SEV) immediately after the outbreak of a civil war in an Arab country by a group of young patriots in the aftermath of the Arab Spring uprisings in the 2010s. Drawing on Linders' (2012) model of social action lifecycle, our study examines the co-creation of the SEV, and the subsequent processes of co-production and co-delivery of the social actions. We found the role of social media to be critical. In our case study, social media was not intended for mass-mobilisation, but for selected mobilisation amongst those within the network. This is due to the insecure environment and the fear of infiltration from opposing parties. We also examine how new actors were, over time, being carefully screened and selected, and potential harmful players being excluded, which in turn contributed to the evolving nature of the SEV.

    Original languageEnglish
    Pages (from-to)640-666
    Number of pages27
    JournalInternational Journal of Entrepreneurship and Innovation Management
    Volume23
    Issue number6
    Early online date22 Aug 2019
    DOIs
    Publication statusPublished - 2019

    Keywords

    • Collaboration
    • Interaction
    • Social entrepreneurship
    • Uncertainty
    • War and conflict
    • Youth

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Strategy and Management
    • Management of Technology and Innovation

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