The role of service quality and ticket price on satisfaction and behavioral intentions within the professional soccer context

Rui Biscaia, Abel Correia, Masayuki Yoshida, António Rosado, João Marôco

Research output: Contribution to journalArticle

Abstract

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.
Original languageEnglish
Pages (from-to)42-66
Number of pages24
JournalInternational Journal of Sports Marketing & Sponsorship
Volume14
Issue number4
DOIs
Publication statusPublished - 2013

Keywords

  • service quality satisfaction
  • price
  • satisfaction
  • behavioural intention
  • sporting events
  • football

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