| Original language | English |
|---|---|
| Title of host publication | Developing New Marketing Approaches And Models For The Multicultural Marketplace |
| Subtitle of host publication | EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference |
| Publisher | European Marketing Academy |
| ISBN (Print) | 978-90-367-9912-6 |
| Publication status | Published - 26 May 2017 |
| Event | 46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands Duration: 23 May 2017 → 26 May 2017 Conference number: 46 http://www.emac-online.org/r/default.asp?iId=FMHGKF |
Conference
| Conference | 46th EMAC Annual Conference |
|---|---|
| Abbreviated title | EMAC2017 |
| Country | Netherlands |
| City | Groningen |
| Period | 23/05/17 → 26/05/17 |
| Internet address |
Cite this
Vorster, L., Kipnis, E., & Bebek, G. (2017). The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? In Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference European Marketing Academy.
The Role of Marketing in Building the “New” South Africa : Perpetuating or Reducing Consumer Vulnerability? / Vorster, Lizette; Kipnis, Eva; Bebek, Gaye.
Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 2017.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
Vorster, L, Kipnis, E & Bebek, G 2017, The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? in Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 46th EMAC Annual Conference, Groningen , Netherlands, 23/05/17.
Vorster L, Kipnis E, Bebek G. The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? In Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy. 2017
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