The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?

Lizette Vorster; Eva Kipnis; Gaye Bebek

The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?

Lizette Vorster, Eva Kipnis, Gaye Bebek

School of Marketing and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Developing New Marketing Approaches And Models For The Multicultural Marketplace
Subtitle of host publication	EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference
Publisher	European Marketing Academy
ISBN (Print)	978-90-367-9912-6
Publication status	Published - 26 May 2017
Event	46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands Duration: 23 May 2017 → 26 May 2017 Conference number: 46 http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference

Conference	46th EMAC Annual Conference
Abbreviated title	EMAC2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17
Internet address	http://www.emac-online.org/r/default.asp?iId=FMHGKF

Cite this

The Role of Marketing in Building the “New” South Africa : Perpetuating or Reducing Consumer Vulnerability? / Vorster, Lizette; Kipnis, Eva; Bebek, Gaye.

Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Vorster, L, Kipnis, E & Bebek, G 2017, The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? in Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 46th EMAC Annual Conference, Groningen , Netherlands, 23/05/17.

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