The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?

Lizette Vorster, Eva Kipnis, Gaye Bebek

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationDeveloping New Marketing Approaches And Models For The Multicultural Marketplace
Subtitle of host publicationEMAC 2017 Conference Proceedings, 46th EMAC Annual Conference
PublisherEuropean Marketing Academy
ISBN (Print)978-90-367-9912-6
Publication statusPublished - 26 May 2017
Event46th EMAC Annual Conference: Leaving Footprints - University of Groningen, Groningen , Netherlands
Duration: 23 May 201726 May 2017
Conference number: 46
http://www.emac-online.org/r/default.asp?iId=FMHGKF

Conference

Conference46th EMAC Annual Conference
Abbreviated titleEMAC2017
CountryNetherlands
CityGroningen
Period23/05/1726/05/17
Internet address

Cite this

Vorster, L., Kipnis, E., & Bebek, G. (2017). The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? In Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference European Marketing Academy.

The Role of Marketing in Building the “New” South Africa : Perpetuating or Reducing Consumer Vulnerability? / Vorster, Lizette; Kipnis, Eva; Bebek, Gaye.

Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 2017.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Vorster, L, Kipnis, E & Bebek, G 2017, The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? in Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 46th EMAC Annual Conference, Groningen , Netherlands, 23/05/17.
Vorster L, Kipnis E, Bebek G. The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability? In Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy. 2017
Vorster, Lizette ; Kipnis, Eva ; Bebek, Gaye. / The Role of Marketing in Building the “New” South Africa : Perpetuating or Reducing Consumer Vulnerability?. Developing New Marketing Approaches And Models For The Multicultural Marketplace: EMAC 2017 Conference Proceedings, 46th EMAC Annual Conference. European Marketing Academy, 2017.
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