The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin, Bang Nguyen

    Research output: Contribution to journalArticlepeer-review

    20 Citations (Scopus)
    43 Downloads (Pure)

    Fingerprint Dive into the research topics of 'The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking'. Together they form a unique fingerprint.

    Business & Economics