The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

  • Arnold Japutra
  • , Yuksel Ekinci
  • , Lyndon Simkin
  • , Bang Nguyen

    Research output: Contribution to journal › Article › peer-review

    74 Citations (Scopus)
    1181 Downloads (Pure)

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    Psychology