This paper discusses the criticism that has been targeted at the advertising industry about its hesitancy to use older models in advertising. It reports research on this issue in the context of current advertising in print media, using content analysis of British advertisements in appropriate journals. The paper includes general discussion about ageism in advertising and its societal implications.
|Number of pages||16|
|Journal||International Journal of Market Research|
|Publication status||Published - Jul 1999|
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics