The Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing - Transformational Marketing
Publisher	Academy of Marketing
Publication status	Published - 6 Jul 2010
Event	Academy of Marketing - Transformational Marketing - Coventry, United Kingdom Duration: 6 Jul 2010 → 8 Jul 2010 Conference number: 43

Conference	Academy of Marketing - Transformational Marketing
Country/Territory	United Kingdom
City	Coventry
Period	6/07/10 → 8/07/10

Cite this

@inproceedings{a99423ecc9e245b4940f43a67b3675a1,

title = "The Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education",

author = "Maktoba Omar and \{Williams Jr.\}, \{Robert L.\}",

year = "2010",

month = jul,

day = "6",

language = "English",

booktitle = "Academy of Marketing - Transformational Marketing",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing - Transformational Marketing ; Conference date: 06-07-2010 Through 08-07-2010",

}

TY - GEN

T1 - The Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education

AU - Omar, Maktoba

AU - Williams Jr., Robert L.

N1 - Conference code: 43

PY - 2010/7/6

Y1 - 2010/7/6

M3 - Conference proceeding

BT - Academy of Marketing - Transformational Marketing

PB - Academy of Marketing

T2 - Academy of Marketing - Transformational Marketing

Y2 - 6 July 2010 through 8 July 2010

ER -