The Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing - Transformational Marketing
PublisherAcademy of Marketing
Publication statusPublished - 6 Jul 2010
EventAcademy of Marketing - Transformational Marketing - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010
Conference number: 43

Conference

ConferenceAcademy of Marketing - Transformational Marketing
CountryUnited Kingdom
CityCoventry
Period6/07/108/07/10

Cite this

Omar, M., & Williams Jr., R. L. (2010). The Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education. In Academy of Marketing - Transformational Marketing Academy of Marketing.