The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Competitive Intelligence, Analysis and Strategy
Subtitle of host publication	Creating Organisational Agility
Editors	Sheila Wright
Publisher	Routledge
Chapter	7
ISBN (Electronic)	9781315873176
ISBN (Print)	9780415631280
Publication status	Published - 2013

Access to Document

@inbook{abb0c505913246b98386ae37dcc469a9,

title = "The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing",

author = "Anthony Patterson and Lee Quinn and Steve Baron",

year = "2013",

language = "English",

isbn = "9780415631280",

editor = "Sheila Wright",

booktitle = "Competitive Intelligence, Analysis and Strategy",

publisher = "Routledge",

address = "United States",

}