The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Anthony Patterson, Lee Quinn, Steve Baron

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCompetitive Intelligence, Analysis and Strategy
Subtitle of host publicationCreating Organisational Agility
EditorsSheila Wright
PublisherRoutledge
Chapter7
ISBN (Electronic)9781315873176
ISBN (Print)9780415631280
Publication statusPublished - 2013

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