Original language | English |
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Title of host publication | Competitive Intelligence, Analysis and Strategy |
Subtitle of host publication | Creating Organisational Agility |
Editors | Sheila Wright |
Publisher | Routledge |
Chapter | 7 |
ISBN (Electronic) | 9781315873176 |
ISBN (Print) | 9780415631280 |
Publication status | Published - 2013 |
The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing
Anthony Patterson, Lee Quinn, Steve Baron
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review