The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Anthony Patterson, Lee Quinn, Steve Baron

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationCompetitive Intelligence, Analysis and Strategy
    Subtitle of host publicationCreating Organisational Agility
    EditorsSheila Wright
    PublisherRoutledge
    Chapter7
    ISBN (Electronic)9781315873176
    ISBN (Print)9780415631280
    Publication statusPublished - 2013

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