The Power of Intuitive Thinking: A Devalued Heuristic of Strategic Marketing

Anthony Patterson, Lee Quinn, Steve Baron

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationCompetitive Intelligence, Analysis and Strategy
    Subtitle of host publicationCreating Organisational Agility
    EditorsSheila Wright
    ISBN (Electronic)9781315873176
    ISBN (Print)9780415631280
    Publication statusPublished - 2013

    Cite this