The Paralympic Brand Governance: The Best of Both Worlds?

Simon Gerard, Benoit Seguin, Ian Brittain

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2020
EventNorth American Association for Sport Management 2020 - San Diego, United States Minor Outlying Islands
Duration: 27 May 202030 May 2020

Conference

ConferenceNorth American Association for Sport Management 2020
CountryUnited States Minor Outlying Islands
CitySan Diego
Period27/05/2030/05/20

Cite this

Gerard, S., Seguin, B., & Brittain, I. (2020). The Paralympic Brand Governance: The Best of Both Worlds?. Abstract from North American Association for Sport Management 2020, San Diego, United States Minor Outlying Islands.