The Need for Evidence-Based Marketing Theory, Research and Education; or What Happens When Marketing Theory Lags Behind Marketing Practice

Edward Kasabov

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2009
Event	Annual Conference of Association of Marketing Theory and Practice - Jekyll Island, United States Duration: 26 Mar 2009 → 28 Mar 2009

Conference	Annual Conference of Association of Marketing Theory and Practice
Country/Territory	United States
City	Jekyll Island
Period	26/03/09 → 28/03/09

Cite this

@conference{e14532f245c848a68766d19349d7cd5d,

title = "The Need for Evidence-Based Marketing Theory, Research and Education; or What Happens When Marketing Theory Lags Behind Marketing Practice",

author = "Edward Kasabov",

year = "2009",

language = "English",

note = "Annual Conference of Association of Marketing Theory and Practice ; Conference date: 26-03-2009 Through 28-03-2009",

}