Abstract
| Original language | English |
|---|---|
| Title of host publication | Marketing cases from emerging markets |
| Publisher | Springer |
| Pages | 81-89 |
| Number of pages | 9 |
| ISBN (Print) | 978-3-642-36861-5 |
| Publication status | Published - 2014 |
The National Basketball Association in China: Case study 9
Adrian Pritchard
Research output: Chapter in Book/Report/Conference proceeding › Chapter