The National Basketball Association in China: Case study 9

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract


Original languageEnglish
Title of host publicationMarketing cases from emerging markets
PublisherSpringer
Pages81-89
Number of pages9
ISBN (Print)978-3-642-36861-5
Publication statusPublished - 2014

Cite this

Pritchard, A. (2014). The National Basketball Association in China: Case study 9. In Marketing cases from emerging markets (pp. 81-89). Springer.

The National Basketball Association in China : Case study 9. / Pritchard, Adrian.

Marketing cases from emerging markets. Springer, 2014. p. 81-89.

Research output: Chapter in Book/Report/Conference proceedingChapter

Pritchard, A 2014, The National Basketball Association in China: Case study 9. in Marketing cases from emerging markets. Springer, pp. 81-89.
Pritchard A. The National Basketball Association in China: Case study 9. In Marketing cases from emerging markets. Springer. 2014. p. 81-89
Pritchard, Adrian. / The National Basketball Association in China : Case study 9. Marketing cases from emerging markets. Springer, 2014. pp. 81-89
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