The National Basketball Association in China: Case study 9

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract


Original languageEnglish
Title of host publicationMarketing cases from emerging markets
PublisherSpringer
Pages81-89
Number of pages9
ISBN (Print)978-3-642-36861-5
Publication statusPublished - 2014

Cite this

Pritchard, A. (2014). The National Basketball Association in China: Case study 9. In Marketing cases from emerging markets (pp. 81-89). Springer.