The Museums Sector: Be Digital to be Strategic

Alessandro Merendino, Maureen Meadows

    Research output: Book/ReportOther reportpeer-review

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    This pilot project provides a first step in identifying the main digital strategies that museums can adopt in order to remain resilient in turbulent times. It draws on a comprehensive survey of visitors and non-visitors to museums undertaken in 2021, in order to explore the need for, and barriers to, implementation of digital strategies in the sector. In addition, focus groups with directors of museums provide a rich picture of the current challenges and opportunities museums face when implementing digital strategies. Finally, strategic workshops provide a nuanced understanding of the most suitable digital strategies for museums to adopt in order to survive and remain resilient during and beyond the current pandemic, and beyond events such as Coventry City of Culture 2021.
    Original languageEnglish
    PublisherCoventry University
    Number of pages32
    Publication statusPublished - Jun 2021


    • digital strategy
    • creative sector
    • museums
    • digital capabilities
    • directors
    • top management team
    • Questionnaire
    • Focus group
    • strategic workshop
    • Scenario planning


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