The marketplace management of illicit pleasure

Christina Goulding, A. Shankar, R. Elliott, R. Canniford

    Research output: Contribution to journalArticle

    128 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)759-771
    JournalJournal of Consumer Research
    Volume35
    Issue number5
    DOIs
    Publication statusPublished - Feb 2008

    Bibliographical note

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    Keywords

    • rave
    • clubbing
    • marketing
    • consumer research

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