The marketplace management of illicit pleasure

Christina Goulding, A. Shankar, R. Elliott, R. Canniford

    Research output: Contribution to journalArticle

    125 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)759-771
    JournalJournal of Consumer Research
    Issue number5
    Publication statusPublished - Feb 2008

    Bibliographical note

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    • rave
    • clubbing
    • marketing
    • consumer research

    Cite this

    Goulding, C., Shankar, A., Elliott, R., & Canniford, R. (2008). The marketplace management of illicit pleasure. Journal of Consumer Research, 35(5), 759-771.