| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | Routledge |
| Number of pages | 235 |
| ISBN (Print) | 1861523491, 978-1861523495 |
| Publication status | Published - 1996 |
The Marketing Planning Workbook
Sally Dibb, Lyndon Simkin
Research output: Book/Report › Book › peer-review