The Marketing Planning Workbook

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationLondon
PublisherRoutledge
Number of pages235
ISBN (Print)1861523491, 978-1861523495
Publication statusPublished - 1996

Cite this

The Marketing Planning Workbook. / Dibb, Sally; Simkin, Lyndon.

London : Routledge, 1996. 235 p.

Research output: Book/ReportBook

Dibb S, Simkin L. The Marketing Planning Workbook. London: Routledge, 1996. 235 p.
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title = "The Marketing Planning Workbook",
author = "Sally Dibb and Lyndon Simkin",
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language = "English",
isbn = "1861523491",
publisher = "Routledge",
address = "United Kingdom",

}

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AU - Dibb, Sally

AU - Simkin, Lyndon

PY - 1996

Y1 - 1996

M3 - Book

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SN - 978-1861523495

BT - The Marketing Planning Workbook

PB - Routledge

CY - London

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