The Marketing Casebook: Cases and Concepts

Research output: Book/ReportBook

Original languageEnglish
PublisherCengage Learning EMEA
Number of pages384
Edition2
ISBN (Print)9781861526243, 1861526245
Publication statusPublished - 2001
Externally publishedYes

Cite this

The Marketing Casebook: Cases and Concepts. / Dibb, Sally; Simkin, Lyndon.

2 ed. Cengage Learning EMEA, 2001. 384 p.

Research output: Book/ReportBook

Dibb S, Simkin L. The Marketing Casebook: Cases and Concepts. 2 ed. Cengage Learning EMEA, 2001. 384 p.
Dibb, Sally ; Simkin, Lyndon. / The Marketing Casebook: Cases and Concepts. 2 ed. Cengage Learning EMEA, 2001. 384 p.
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