| Original language | English |
|---|---|
| Publisher | Cengage Learning EMEA |
| Number of pages | 384 |
| Edition | 2 |
| ISBN (Print) | 9781861526243, 1861526245 |
| Publication status | Published - 2001 |
| Externally published | Yes |
The Marketing Casebook: Cases and Concepts
Research output: Book/Report › Book › peer-review