The Market Segmentation Workbook

Research output: Book/ReportBook

Original languageEnglish
PublisherCengage Learning EMEA
Number of pages240
Edition1
ISBN (Print)9780415118927
Publication statusPublished - 1996

Cite this

Dibb, S., & Simkin, L. (1996). The Market Segmentation Workbook. (1 ed.) Cengage Learning EMEA.