The Iterative Turn

Kaja Marczewska

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This paper investigates the implications of what I see as the increasingly prominent
propensity to copy as a creative practice in contemporary culture. While
debates about plagiarism, copyright infringement, and the state of copyright
inform my argument, the focus here is on broader issues. My discussion is
formulated as an attempt at defining a cultural condition that triggers novel
attitudes to creativity in order to explore the possibilities of re-conceptualisation
of copying as a creative category. By doing so, this project strives to interrogate
the restrictions and inadequacies of the dominant categories of originality,
creativity, and authorship to propose the notion of iteration as a possible alternative.
Drawing on the example of recent creative projects by child-star cum
performance artist Shia LaBeouf, practices of copying are represented here as a
necessary condition of the contemporary culture and a manifestation of a shift
in aesthetics, here defined as the Iterative Turn. In its attempt to think about the
contemporary, the paper posits a framework for looking beyond the established
paradigms of creativity.
Original languageEnglish
Pages (from-to)13-27
Number of pages15
Publication statusPublished - 2016

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