The interplay of strategic and internal green marketing orientation on competitive advantage

Karolos Papadas, George Avlonitis, Marylyn Carrigan, Lamprini Piha

Research output: Contribution to journal › Article › peer-review

188 Citations (Scopus)
3327 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The interplay of strategic and internal green marketing orientation on competitive advantage'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences