The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers

Syed Muhammad Fazal-e-Hasan, Hormoz Ahmadi, Gary Mortimer, Harjit Sekhon, Husni Kharouf, Charles Jebarajakirthy

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
15 Downloads (Pure)

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Business & Economics