The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

B. Nguyen, Lyndon Simkin

Research output: Contribution to journalEditorial

14 Citations (Scopus)


A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
Original languageEnglish
Pages (from-to)1-6
JournalJournal of Marketing Management
Issue number1-2
Publication statusPublished - 6 Jan 2017


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