The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

B. Nguyen, Lyndon Simkin

Research output: Contribution to journalEditorial

17 Citations (Scopus)

Abstract

A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
Original languageEnglish
Pages (from-to)1-6
JournalJournal of Marketing Management
Volume33
Issue number1-2
DOIs
Publication statusPublished - 6 Jan 2017

Bibliographical note

The full text is currently unavailable on the repository.

Fingerprint Dive into the research topics of 'The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing'. Together they form a unique fingerprint.

  • Cite this