The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

B. Nguyen, Lyndon Simkin

    Research output: Contribution to journalEditorial

    24 Citations (Scopus)

    Abstract

    A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
    Original languageEnglish
    Pages (from-to)1-6
    JournalJournal of Marketing Management
    Volume33
    Issue number1-2
    DOIs
    Publication statusPublished - 6 Jan 2017

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