@article{3269917c87a3436598247cd068cfa851,
title = "The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing",
abstract = "A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.",
author = "B. Nguyen and Lyndon Simkin",
note = "The full text is currently unavailable on the repository.",
year = "2017",
month = jan,
day = "6",
doi = "10.1080/0267257X.2016.1257542",
language = "English",
volume = "33",
pages = "1--6",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor & Francis",
number = "1-2",
}