Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1-6 |
| Journal | Journal of Marketing Management |
| Volume | 33 |
| Issue number | 1-2 |
| DOIs | |
| Publication status | Published - 6 Jan 2017 |
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Bibliographical note
The full text is currently unavailable on the repository.Cite this
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. / Nguyen, B.; Simkin, Lyndon.
In: Journal of Marketing Management, Vol. 33, No. 1-2, 06.01.2017, p. 1-6.Research output: Contribution to journal › Editorial
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TY - JOUR
T1 - The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
AU - Nguyen, B.
AU - Simkin, Lyndon
N1 - The full text is currently unavailable on the repository.
PY - 2017/1/6
Y1 - 2017/1/6
N2 - A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
AB - A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
U2 - 10.1080/0267257X.2016.1257542
DO - 10.1080/0267257X.2016.1257542
M3 - Editorial
VL - 33
SP - 1
EP - 6
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 1-2
ER -