The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

B. Nguyen, Lyndon Simkin

Research output: Contribution to journalEditorial

10 Citations (Scopus)

Abstract

A revolution is happening via the Internet of Things (IoT) – one that will have tremendous impact on the world as we know it.
Original languageEnglish
Pages (from-to)1-6
JournalJournal of Marketing Management
Volume33
Issue number1-2
DOIs
Publication statusPublished - 6 Jan 2017

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Marketing
Future trends
Internet of things

Bibliographical note

The full text is currently unavailable on the repository.

Cite this

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. / Nguyen, B.; Simkin, Lyndon.

In: Journal of Marketing Management, Vol. 33, No. 1-2, 06.01.2017, p. 1-6.

Research output: Contribution to journalEditorial

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