The Internet as a Small Business eCommerce Ecosystem

Nigel Walton; Michael Buxton

doi:10.1007/978-3-319-06121-4

The Internet as a Small Business eCommerce Ecosystem

Nigel Walton, Michael Buxton

University of Worcester

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Thepurposeofthischapteristoanalysehowtheecosystemconceptcan be applied to small businesses and how the Internet and e-commerce can help SMEs harness the required resources to enhance their competitive performance in the marketplace.

The chapter will investigate the wide variety of e-commerce applications that are available to small businesses to help address the issue of limited resources. It will provide an ecosystem map illustrating how each func- tional area of a small business can utilise Internet e-commerce applications to enhance their resource base.

The chapter also explores the opportunities and threats that the e-commerce ecosystem model poses for small, medium-sized enterprises (SMEs). This is based upon empirical research consisting of three focus group interviews undertaken with small and medium-sized retail service firms located in the Herefordshire and Worcestershire regions of the United Kingdom in January–February 2014.

Original language	English
Title of host publication	E-commerce Platform Acceptance
Subtitle of host publication	Suppliers, Retailers and Consumers
Editors	Ewelina Lacka, Hing Kai Chan, Nick Yip
Place of Publication	London
Publisher	Springer
Chapter	5
Pages	79-100
Number of pages	22
ISBN (Electronic)	978-3-319-06121-4
ISBN (Print)	978-3-319-06120-7
DOIs	https://doi.org/10.1007/978-3-319-06121-4
Publication status	Published - 3 Jun 2014
Externally published	Yes

Keywords

Ecosystem, Platforms, Internet, Resources, e-Commerce, Applications

ASJC Scopus subject areas

General Business,Management and Accounting

Access to Document

10.1007/978-3-319-06121-4

Cite this

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AB - Thepurposeofthischapteristoanalysehowtheecosystemconceptcan be applied to small businesses and how the Internet and e-commerce can help SMEs harness the required resources to enhance their competitive performance in the marketplace. The chapter will investigate the wide variety of e-commerce applications that are available to small businesses to help address the issue of limited resources. It will provide an ecosystem map illustrating how each func- tional area of a small business can utilise Internet e-commerce applications to enhance their resource base. The chapter also explores the opportunities and threats that the e-commerce ecosystem model poses for small, medium-sized enterprises (SMEs). This is based upon empirical research consisting of three focus group interviews undertaken with small and medium-sized retail service firms located in the Herefordshire and Worcestershire regions of the United Kingdom in January–February 2014.

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A2 - Chan, Hing Kai

A2 - Yip, Nick

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ER -

The Internet as a Small Business eCommerce Ecosystem

Abstract

Keywords

ASJC Scopus subject areas

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