The Internet as a Small Business eCommerce Ecosystem

Nigel Walton, Michael Buxton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Thepurposeofthischapteristoanalysehowtheecosystemconceptcan be applied to small businesses and how the Internet and e-commerce can help SMEs harness the required resources to enhance their competitive performance in the marketplace.

The chapter will investigate the wide variety of e-commerce applications that are available to small businesses to help address the issue of limited resources. It will provide an ecosystem map illustrating how each func- tional area of a small business can utilise Internet e-commerce applications to enhance their resource base.

The chapter also explores the opportunities and threats that the e-commerce ecosystem model poses for small, medium-sized enterprises (SMEs). This is based upon empirical research consisting of three focus group interviews undertaken with small and medium-sized retail service firms located in the Herefordshire and Worcestershire regions of the United Kingdom in January–February 2014.
Original languageEnglish
Title of host publicationE-commerce Platform Acceptance
Subtitle of host publicationSuppliers, Retailers and Consumers
EditorsEwelina Lacka, Hing Kai Chan, Nick Yip
Place of PublicationLondon
Number of pages22
ISBN (Electronic)978-3-319-06121-4
ISBN (Print)978-3-319-06120-7
Publication statusPublished - 3 Jun 2014
Externally publishedYes


  • Ecosystem, Platforms, Internet, Resources, e-Commerce, Applications

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


Dive into the research topics of 'The Internet as a Small Business eCommerce Ecosystem'. Together they form a unique fingerprint.

Cite this