The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side

D. De Cremer, B. Nguyen, Lyndon Simkin

Research output: Contribution to journalArticle

16 Citations (Scopus)
177 Downloads (Pure)

Abstract

Despite the overall positive feeling about Internet of Things’ (IoT) development, a main risk involves the integrity of the system itself. This paper considers the influence of the IoT on marketing practices and addresses the overlooked area of the dark side of the IoT. Dysfunctional forms of IoT have been neglected as an area of research, so identifying the different types of IoT providers’ dark-side behaviours will assist in the development of an integrated approach to the IoT that will help to overcome or mitigate these dark-side behaviours. Based on an extensive literature review, supplemented by expert insights drawn from the authors’ study of the IoT, a framework is developed that classifies the varying IoT dark-side behaviour types. The framework reveals eight forms of dark-side behaviour that are grouped into four broad categories. This classification illustrates how different types of dark-side behaviours are linked to key strategic IoT processes and also outlines how these dark-side practices may be addressed by adopting a more strategic and integrity-oriented approach. We conclude that with the adoption of a more holistic approach to the IoT, dark-side behaviours can be addressed and move in the direction of more effective marketing practices. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 4 Nov 2016, available online: http://www.tandfonline.com/ 10.1080/0267257X.2016.1247517
Original languageEnglish
Pages (from-to)145-158
JournalJournal of Marketing Management
Volume33
Issue number1-2
DOIs
Publication statusPublished - 4 Nov 2016

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Integrity
Internet of things
Marketing practices
Marketing management
Literature review
Integrated approach
Holistic approach

Bibliographical note

Due to publisher policy the full text is not available on the repository until the 4th of May 2018.

Keywords

  • Internet of things
  • IoT relationship
  • IoT network
  • IoT dark side
  • IoT integrity

Cite this

The integrity challenge of the Internet-of-Things (IoT):on understanding its dark side. / De Cremer, D.; Nguyen, B.; Simkin, Lyndon.

In: Journal of Marketing Management, Vol. 33, No. 1-2, 04.11.2016, p. 145-158.

Research output: Contribution to journalArticle

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