Abstract
In today’s digital era, information is increasingly shared and distributed through online social networks. Social media platforms like Twitter, Facebook, YouTube in the west and Weibo, WeChat in China have not only greatly extended the reach of traditional social networks but also facilitated the information distribution process within the networks. We aim to investigate the influences of online social networks on Chinese young people’s perception of entrepreneurship and its impact on entrepreneurial activities for start-up companies. We collected 100 survey responses and conducted 25 interviews. The results revealed the current status-quo, opportunities and challenges on using social networks. For instance, Weibo and WeChat are the most popular choices for business activities in China. The main entrepreneurial activities on social networks include information collection and analysis as part of the decision-making process or facilitate sales and promotion activities. Challenges include such as overly populated false news and information.
Original language | English |
---|---|
Pages (from-to) | 559-578 |
Number of pages | 20 |
Journal | World Review of Entrepreneurship, Management and Sustainable Development |
Volume | 17 |
Issue number | 5 |
Early online date | 7 Sept 2021 |
DOIs | |
Publication status | Published - 2021 |
Bibliographical note
Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.Keywords
- China
- Entrepreneurship
- Social media
- Social networks
- Start-ups
ASJC Scopus subject areas
- Business and International Management
- Renewable Energy, Sustainability and the Environment
- Economics and Econometrics