The Influences of Social Media on Chinese Start-up Stage Entrepreneurship

Zimu Xu, Arun P. C Sukumar, Guannan Chen

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    2 Citations (Scopus)
    379 Downloads (Pure)


    In today’s digital era, information is increasingly shared and distributed through online social networks. Online social media platforms like Twitter, Facebook, Youtube in the west and Sina Weibo, Wechat in China have not only greatly extended the reach of traditional social networks but also facilitated the information distribution process within the networks. With the rising popularity of such social media platforms, the channel where people obtain information has dramatically compared to traditional print media. Acknowledging the differences in social, culture and economic conditions and the uniqueness of Chinese economy, we argue there is a need to look at the influence of online social networks for Chinese start-up companies specifically. Therefore, in this research, we aim to investigate the influences of online social networks on Chinese young people’s perception on entrepreneurship and its impact on entrepreneurial activities for start-up companies. We collected survey data from 100 Chinese participants and carried out 25 interviews. The results revealed current status quo, opportunities and challenges on using online social networks. For instance, Weibo and Wechat are the most popular choices for business activities in China. The main entrepreneurial activities on social networks include information collection and analysis as part of the decision making process or facilitate the sales and promotion activities. Challenges include such as the overly populated false news and information distributed through the online social networks.
    Original languageEnglish
    Title of host publicationProceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019
    EditorsPanagiotis Liargovas, Alexandros Kakouris
    Place of PublicationReading
    PublisherAcademic Conferences and Publishing International Limited
    Number of pages8
    ISBN (Electronic)978-1-912764-35-8
    ISBN (Print)978-1-912764-34-1
    Publication statusPublished - 20 Sept 2019
    Event14th European Conference on Innovation and Entrepreneurship - Kalamata, Greece
    Duration: 19 Sept 201920 Sept 2019

    Publication series

    NameEuropean Conference on Innovation and Entrepreneurship Proceedings
    ISSN (Print)2049-1050


    Conference14th European Conference on Innovation and Entrepreneurship
    Abbreviated titleECIE 2019


    • China
    • Entrepreneurship
    • Social media
    • Social networks
    • Start-ups

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Strategy and Management


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