The Influences of Social Media on Chinese Start-up Stage Entrepreneurship

Zimu Xu, Arun P. C Sukumar, Guannan Chen

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

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Abstract

In today’s digital era, information is increasingly shared and distributed through online social networks. Online social media platforms like Twitter, Facebook, Youtube in the west and Sina Weibo, Wechat in China have not only greatly extended the reach of traditional social networks but also facilitated the information distribution process within the networks. With the rising popularity of such social media platforms, the channel where people obtain information has dramatically compared to traditional print media. Acknowledging the differences in social, culture and economic conditions and the uniqueness of Chinese economy, we argue there is a need to look at the influence of online social networks for Chinese start-up companies specifically. Therefore, in this research, we aim to investigate the influences of online social networks on Chinese young people’s perception on entrepreneurship and its impact on entrepreneurial activities for start-up companies. We collected survey data from 100 Chinese participants and carried out 25 interviews. The results revealed current status quo, opportunities and challenges on using online social networks. For instance, Weibo and Wechat are the most popular choices for business activities in China. The main entrepreneurial activities on social networks include information collection and analysis as part of the decision making process or facilitate the sales and promotion activities. Challenges include such as the overly populated false news and information distributed through the online social networks.
Original languageEnglish
Title of host publicationProceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019
EditorsPanagiotis Liargovas, Alexandros Kakouris
Place of PublicationReading
PublisherAcademic Conferences and Publishing International Limited
Pages1041-1048
Number of pages8
ISBN (Electronic)978-1-912764-35-8
ISBN (Print)978-1-912764-34-1
DOIs
Publication statusPublished - 20 Sep 2019
Event14th European Conference on Innovation and Entrepreneurship - Kalamata, Greece
Duration: 19 Sep 201920 Sep 2019

Publication series

NameEuropean Conference on Innovation and Entrepreneurship Proceedings
ISSN (Print)2049-1050

Conference

Conference14th European Conference on Innovation and Entrepreneurship
Abbreviated titleECIE 2019
CountryGreece
CityKalamata
Period19/09/1920/09/19

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Industry
Sales
Decision making
Economics

Keywords

  • China
  • Entrepreneurship
  • Social media
  • Social networks
  • Start-ups

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation
  • Strategy and Management

Cite this

Xu, Z., Sukumar, A. P. C., & Chen, G. (2019). The Influences of Social Media on Chinese Start-up Stage Entrepreneurship. In P. Liargovas, & A. Kakouris (Eds.), Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019 (pp. 1041-1048). (European Conference on Innovation and Entrepreneurship Proceedings). Reading: Academic Conferences and Publishing International Limited. https://doi.org/10.34190/ECIE.19.229

The Influences of Social Media on Chinese Start-up Stage Entrepreneurship. / Xu, Zimu; Sukumar, Arun P. C; Chen, Guannan.

Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. ed. / Panagiotis Liargovas; Alexandros Kakouris. Reading : Academic Conferences and Publishing International Limited, 2019. p. 1041-1048 (European Conference on Innovation and Entrepreneurship Proceedings).

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Xu, Z, Sukumar, APC & Chen, G 2019, The Influences of Social Media on Chinese Start-up Stage Entrepreneurship. in P Liargovas & A Kakouris (eds), Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. European Conference on Innovation and Entrepreneurship Proceedings, Academic Conferences and Publishing International Limited, Reading, pp. 1041-1048, 14th European Conference on Innovation and Entrepreneurship, Kalamata, Greece, 19/09/19. https://doi.org/10.34190/ECIE.19.229
Xu Z, Sukumar APC, Chen G. The Influences of Social Media on Chinese Start-up Stage Entrepreneurship. In Liargovas P, Kakouris A, editors, Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. Reading: Academic Conferences and Publishing International Limited. 2019. p. 1041-1048. (European Conference on Innovation and Entrepreneurship Proceedings). https://doi.org/10.34190/ECIE.19.229
Xu, Zimu ; Sukumar, Arun P. C ; Chen, Guannan. / The Influences of Social Media on Chinese Start-up Stage Entrepreneurship. Proceedings of the 14th European Conference on Innovation and Entrepreneurship, ECIE 2019. editor / Panagiotis Liargovas ; Alexandros Kakouris. Reading : Academic Conferences and Publishing International Limited, 2019. pp. 1041-1048 (European Conference on Innovation and Entrepreneurship Proceedings).
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