A influência do valor da marca na lealdade ao clube em sócios e não-sócios

Translated title of the contribution: The influence of brand equity on club loyalty among members and non-members

Rui Biscaia, Abel Correia, António Rosado, João Marôco

    Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

    Abstract

    No abstract available
    Translated title of the contributionThe influence of brand equity on club loyalty among members and non-members
    Original languagePortuguese
    Title of host publicationActas do XI Congresso Nacional de Gestão do Desporto - APOGESD
    Place of PublicationPortugal
    PublisherAPOGESD - A Associação Portuguesa de Gestão de Desporto
    Pages165-181
    Number of pages16
    Publication statusPublished - 2010
    EventXI Congresso Nacional do Desporto - Lagos, Portugal
    Duration: 2 Oct 2010 → 3 Oct 2010
    Conference number: 11
    http://congressoapogesd2010.webnode.com.pt/

    Conference

    ConferenceXI Congresso Nacional do Desporto
    Abbreviated titleAPOGESD
    Country/TerritoryPortugal
    CityLagos
    Period2/10/10 → 3/10/10
    Internet address

    Keywords

    • Valor de marca
    • lealdade
    • espectadores
    • socios
    • Brand equity
    • loyalty
    • spectators
    • members

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