A influência do valor da marca na lealdade ao clube em sócios e não-sócios

Translated title of the contribution: The influence of brand equity on club loyalty among members and non-members

Rui Biscaia, Abel Correia, António Rosado, João Marôco

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

No abstract available
Translated title of the contributionThe influence of brand equity on club loyalty among members and non-members
Original languagePortuguese
Title of host publicationActas do XI Congresso Nacional de Gestão do Desporto - APOGESD
Place of PublicationPortugal
PublisherAPOGESD - A Associação Portuguesa de Gestão de Desporto
Pages165-181
Number of pages16
Publication statusPublished - 2010
EventXI Congresso Nacional do Desporto - Lagos, Portugal
Duration: 2 Oct 2010 → 3 Oct 2010
Conference number: 11
http://congressoapogesd2010.webnode.com.pt/

Conference

ConferenceXI Congresso Nacional do Desporto
Abbreviated titleAPOGESD
Country/TerritoryPortugal
CityLagos
Period2/10/10 → 3/10/10
Internet address

Keywords

  • Valor de marca
  • lealdade
  • espectadores
  • socios
  • Brand equity
  • loyalty
  • spectators
  • members

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