The India Effect

Kai Peters, Narendra Laljani, Sridhar Vedala

Research output: Contribution to journalArticle


The article emphasizes the need for Indian firms to develop innovative ways to stay competitive in the offshore outsourcing industry. It presents an outlook for offshore information technology services and business process outsourcing, according to a study conducted by McKinsey in 2006. It describes the national competitive advantage of India's offshore outsourcing industry. The article also highlights the factors that influence the competitiveness of Indian firms in the industry.
Original languageEnglish
Pages (from-to)30-35
Number of pages6
JournalEuropean Business Forum
Issue number26
Publication statusPublished - 2006


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