Business Intelligence (BI) systems are extensively used by large hotels in Jordan; however their effectiveness has not yet been researched. The aim of this research is to explore the relationships among definitional metadata quality, data quality metadata quality, navigational metadata quality, lineage metadata quality, perceived ease of use, perceived usefulness and system effectiveness in enhancing organizational effectiveness of five star hotels in Aqaba, Jordan. To test the research hypotheses, 225 usable responses containing 37 items were analyzed using structural equation modeling (SEM) and a Machine Learning technique. Results suggest that organizational effectiveness was directly and positively affected by perceived usefulness and BI systems effectiveness. Nevertheless, perceived usefulness did not impact BI systems effectiveness.
|Number of pages||21|
|Journal||International Journal of Hospitality & Tourism Administration|
|Early online date||19 Nov 2018|
|Publication status||Published - 2021|
Bibliographical notePublisher Copyright:
© 2018 Taylor & Francis.
Copyright 2020 Elsevier B.V., All rights reserved.
- Business intelligence systems effectiveness
- machine learning technique
- structural equation modeling
- survey research
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management