The impact of antismoking information on teenagers' attitude and intention: Implications and challenges for designing antismoking school interventions

Nina Michaelidou, Sally Dibb, Haider Ali

Research output: Contribution to journalArticle

Abstract

With the rising popularity of smoking among young people causing social concern, cigarette consumption has been the subject of growing interest among academics, health professionals and public policymakers. The paper examines the effect of antismoking information on teenagers' attitudes and intention towards smoking. Data are collected from a sample of teenagers via an experimental approach based on a school antismoking intervention programme. The longitudinal research design reveals the relatively shortterm effect of the intervention studied, supporting previous research findings about the role of emotion in decisions teenagers make about smoking. Implications and challenges are discussed for designing antismoking school interventions.

Original languageEnglish
Pages (from-to)503-515
Number of pages13
JournalJournal of Strategic Marketing
Volume18
Issue number6
DOIs
Publication statusPublished - 19 Nov 2010
Externally publishedYes

Keywords

  • Antismoking messages
  • Antismoking strategies
  • Attitudes
  • Intention
  • School intervention

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

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