Abstract
With the rising popularity of smoking among young people causing social concern, cigarette consumption has been the subject of growing interest among academics, health professionals and public policymakers. The paper examines the effect of antismoking information on teenagers' attitudes and intention towards smoking. Data are collected from a sample of teenagers via an experimental approach based on a school antismoking intervention programme. The longitudinal research design reveals the relatively shortterm effect of the intervention studied, supporting previous research findings about the role of emotion in decisions teenagers make about smoking. Implications and challenges are discussed for designing antismoking school interventions.
Original language | English |
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Pages (from-to) | 503-515 |
Number of pages | 13 |
Journal | Journal of Strategic Marketing |
Volume | 18 |
Issue number | 6 |
DOIs | |
Publication status | Published - 19 Nov 2010 |
Externally published | Yes |
Keywords
- Antismoking messages
- Antismoking strategies
- Attitudes
- Intention
- School intervention
ASJC Scopus subject areas
- Marketing
- Strategy and Management